Visit Dallas and Greenhaus's DMO clients run national broadcast campaigns and buy CTV across channels. What Compass doesn't have natively is next-day attribution tying each TV airing back to hotel searches, flight queries, and visitor site sessions. Tatari fills that gap: direct CTV at lower CPMs, biddable linear in the same platform, and spot-level data by morning.
Tatari gives Greenhaus biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO in one platform. For Visit Dallas running a three-year national campaign, that means linear and streaming planned and executed together, with attribution data that feeds Compass's optimization layer by the next morning.
See our media buying tools for TVEvery linear and CTV airing reports the next morning: network, daypart, creative, and destination KPIs including site visits, hotel search activity, and conversion events. For Visit Dallas and Visit Anaheim, that means attribution data available in time to optimize the following week's buy rather than waiting for a post-campaign wrap.
See our measurement featuresData is not real and for illustrative purposes only
DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth. For Greenhaus, where Compass already handles audience intelligence and activation, adding Tatari closes the attribution loop on the TV channel.
"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."
Felicia DelVecchio, VP of Media, DAC
Tatari will show how linear and CTV attribution maps to destination KPIs for a Visit Dallas campaign, and what that data looks like feeding into a media optimization workflow.